News broke recently that Amazon has bought Sizmek Ad Server after the latter had filed for bankruptcy earlier this year and had been looking for about $30 million for the ad serving technology. Amazon has bought both the ad server and their dynamic creative optimisation suite (DCO) which is a tool that helps personalise ads […]
Digital
The launch of Google Discovery Ads
Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. Discovery ad campaigns are native ads that appear in Google feeds, including the YouTube home feed, Gmail social and promotions tabs and Google Discover feed (Google has reported that 800 million people now use Discover […]
Facebook to launch ‘Global Coin’ cryptocurrency
Whenever people think of social media, Facebook is the first thing that springs to mind, closely followed by Instagram and Snapchat: the big players. With Facebook, it’s clear that they are constantly making updates and changes to the platform, that if we’re honest we initially hate but then soon can’t remember a time before! This […]
The key takeaways from Google Marketing Live 2019
May 2019 saw the event of Google Marketing Live (GML) 2019; this year’s annual conference which Google uses to inspire innovation and unveil new updates across its products. The theme of the live event this year was discovery and there was a key focus on new creative formats that would allow for even more automation […]
What does the rebranding of Bing mean for advertisers?
Last month saw Bing officially rebranded as Microsoft Advertising. As part of this, Microsoft is intending to place a big focus on personalisation and AI, with the following statement from Rik van der Kooi, corporate VP for Microsoft Advertising: “In the next year, we’re introducing more advertising products with built-in AI, more connected to your […]
Privacy: Are Facebook doing enough?
After data privacy was the focus of both Google and Facebook’s conference keynotes earlier this month, it became clear that for Facebook the future is going to be private, whereas Google CEO Sundar Pichai made it clear that data privacy is for the here and now. Mark Zuckerberg danced around the subject and for them, […]