A quarter of UK shoppers expect to have spent over £250 by the close of Cyber Monday, following research by GlobalWebIndex in the run-up to Black Friday and Cyber Monday. Searches with the term ‘deals’ included increase 5X, reviewing Google trends, and visits to retail websites will increase by around 30% (source: Hitwise) from the […]
Digital
Artificial Intelligence: redefining the media buying skillset?
In a previous edition of ARM Weekly, my colleague Marta Granatir discussed media buying’s growing confidence, and in some cases, dependence on, automation. In this article, we explore the changes these tools will have on our future planning and execution of the media buying process. There is also no shortage of scaremongering around AI, with […]
20 Years and Counting: The Evolution of Google
For those who like their stats and landmarks, we’re now up to and beyond 20 years of a world with Google in our lives. The exact date the company was founded is up for debate, but you can either choose to celebrate the 4th September, when Google Inc was incorporated, or 27th September, when the […]
Google’s Finance Event: Our findings
The two-day Google event focused on two key areas; firstly, micro-moments, and how we utilise them to connect with the consumer; and secondly, measurement and attribution so that we can fully understand those micro-moments and take advantage of them. Micro-moments A business will no longer compete with other businesses in the sector, but rather with […]
Automation: the rise of the machine
Automation and artificial intelligence (AI) are two of the hottest topics in digital marketing. In the context of digital marketing, AI mainly refers to machine learning, where computers are capable of learning and improving performance through data analysis without human intervention. Improvements in bidding algorithms have paved the way for the increase in automation, and […]
Snapchat soon to release Project Eagle
In one of the most unexpected team-ups since Batman and Sherlock Holmes (Yes, this did happen!), Amazon and Snapchat have partnered together to push for social shopping supremacy. Snapchat announced recently it is currently in the process of building a visual product search feature, codenamed ‘Eagle’, that will deliver users through to Amazon listings. Users […]