There is often an issue with advertisers, the creative agency and then the media agency on delivering a set of exciting creative on a regular basis. We have been tapping into Facebook’s creative shop for the past year which they offer to agencies – it enables us to take an advertiser’s static image and create […]
Digital
Should the SEO industry be worried about Google’s Assistant Smart Display?
At the end of June, Google announced the coming of a potential game changer for the search industry. The long-awaited smart screen display for Google home devices, which are, of course, powered by the Google Assistant. These devices now, will not only be able to tell you the answer to a question but will also […]
Should we pay attention to bounce rate, page per visit and time-on-site?
When is it the right time to use metrics such as bounce rate, pages per visit and even time-on-site? Are they of value or can we just completely ignore them? Some marketers believe they are valuable, some think we shouldn’t pay any attention to them, whilst others sit in the middle and think their value […]
Could tech giants be the next banking disruptors?
For years high street banks have been – in most cases – the only option for your day-to-day banking. Many have apps that aim to replicate existing retail functionality, and for the most part, they work. But this is all quite boring and is reflective of an industry that hasn’t really seen challenge or change […]
Bing Scripts now in Beta – what does this mean for advertisers?
Over the last month, Bing have been rolling out their Script functionality to selected advertisers. Scripts are essentially a JavaScript-based API that allows PPC account managers to automate complex or repetitive tasks. Google have had this functionality for years and it’s great to see that this is finally available in Bing. Both Google and Bing […]
Programmatic Growth Plummets in wake of GDPR
The enforcement of GDPR (General Data Protection Regulations) on 25th May has caused a tailspin in the online data world, predominantly that of media. GDPR states that a user’s data can only be used if they have given a company explicit permission. For companies that aren’t compliant, the result may be a €20 million fine, […]