When COVID-19 struck the UK market in March, the advertising landscape shifted in a way we’ve never seen before. Ad spend on traditional media – for example, TV, radio and outdoor – halved year-on-year (YoY) according to Nielsen figures. From a marketing budget perspective, TV bore the brunt of the cuts, with total spend down […]
TV
Happy 65th birthday ITV! But how happy?
As ITV celebrated its 65th birthday last week, the celebrations were marred by the fact that it was marked by another significant, but much less positive milestone. For only the second time since it started trading as a single entity in 2004, the broadcaster fell out of the FTSE 100 listing. The first being September […]
Is 100% digital advertising the future?
In short, no. At least not for the foreseeable future, as recently published research from the German sales house Seven One Media, which highlights TV’s effectiveness in what some may think of as a retiring medium. The report ran five studies covering a range of emotional, motivational, and practical ways that advertising is perceived within […]
ITV Breakfast: A fixed price companion to daytime ITV
For any advertisers looking to grow their brand on TV, ITV is understood to be a fantastic driver of traffic due to their huge TV ratings. Their much-loved programming selection and high channel placement (behind only the BBC) play big parts in this. While most will know of their breakfast programmings such as Good Morning […]
Sponsorship myths versus the truth
The TV marketing body Thinkbox describes sponsorship as a mechanic which can offer brands not only “prestige and popularity, but also the opportunity to have a positive association through perceived values” and their Sponsorship Hall of Fame is made up of big-ticket, high profile examples such as Compare the Market, Honda, and Just Eat. It’s […]
E-commerce in the time of COVID; shifting trends that might be here to stay
We’re all aware that COVID has radically changed the way the world works over the past few months – both in terms of consumption and media habits. TV viewership was up internationally, and up 20% year-on-year (YoY) in the Netherlands from March to June. But as the conversation moves towards ‘the new normal’, we should […]