Every year, the Charities Aid Foundation (CAF) publishes their World Giving Index, ranking countries across the globe based on their generosity when it comes to charitable causes, both in terms of spend and time donated. We were not surprised to see that Norway stood out amongst European markets, having long seen that charities work particularly […]
TV
Betting firms agree to advert ban during live sport
Whilst young adults continue to be the most sought-after audience for many businesses to target, the news of the recent ‘Whistle to Whistle’ ban on gambling advertising should increase access to this audience. Gambling firms currently pay a premium of up to ten times the going rate to access this content, with deals agreed at […]
How gift incentives affect your TV ad performance
For the right product and audience, introducing a gift incentive can have a significant effect not only on your own performance and efficiency, but it can also negatively affect your competition’s performance too. This uplift can counteract or negate any initial upfront costs incurred by introducing or increasing the value of your gift. The level […]
TV ad lengths and how they affect your campaigns
There’s a variety of second lengths we can utilise for TV creatives, each with their own advantages. Let’s explore a selection of the options available to advertisers for some second length inspiration. 30 seconds The traditional and industry standard length, and what all cost per thousand (CPTs) figures work towards. There is no additional cost […]
Sky introduces a limit to gambling advertising
Sky recently announced that from next August, they will restrict gambling adverts to one per commercial break. At present, multiple advertisers with different gambling products are allowed within one break, but this is all set to change from the start of the 2019/20 Premier League season. Sky will also be adding the opportunity for AdSmartable […]
Reach can measure the success of advertising, but how does this relate to business outcomes?
‘Reach out, reach out for me…’ and as The Four Tops advised, ‘I’ll be there’. This is true of mass market advertising. But the question is, will the consumers you reach respond? How does reach as a media metric relate to business results? Reach is the percentage of the target audience to have at least […]