Just recently the Australian marketing professor Karen Nelson-Field has published a second eye-tracking study into the effects of video advertising around TV content (TV and online), Facebook and YouTube. This new research, called Decay, shows that the effect of video advertising on the consumer’s purchase decisions continues for up to a month after he has […]
TV
Can multiple product ads from one brand work in the same ad break?
Recently we have had a client that is running multiple products in both similar dayparts and TV stations. All the products are financial and are aimed squarely at a 50+ audience. We have, at the client’s insistence, always tried to separate the products out into separate breaks, even though sales houses will only categorise clashes […]
Social Media Takeover: Trading Team
We recently had a social media takeover for the Trading Team over on Twitter, offering killer insight into their top tips on how to get the best response rate and maximise your TV campaigns through booking deadlines, trading and media buying decisions. TV Booking deadlines: Being able to book TV quicker than the industry standard of 8 […]
What does Comcast’s Sky takeover mean for advertisers?
It was recently announced that Comcast had outbid Rupert Murdoch’s 21st Century Fox in the battle for Sky, with Comcast offering $30bn to take full control of the broadcaster. Comcast is a major force in the US and beyond. It is a global telecommunications conglomerate owning a large cable TV and internet business, creating their […]
Commission impossible: The real cost of 15%
In 2017, Ster (the major public broadcaster in the Netherlands) announced a bold move to scrap annual agreements and offer universal pricing conditions to all advertisers. The system was simple, with one base-rate and indices based on requirements: cheap packages in daytime TV, premiums for specific spots and so on. This was good news for […]
Advertisers: Have you considered the Irish TV Market?
TV remains the most powerful medium for brands looking to get their message out, and if your product or service is available to customers in the Republic of Ireland, Irish TV can add many benefits to your overall marketing mix. Additional reach, a higher share of voice and more accessible peak programme buying are just […]