It may be with excitement or trepidation that we see the future of AI playing out today. From poster girl ‘SIRI’ to facial recognition to self-driving cars, AI continues to surprise and push the boundaries; we already know that algorithms can outmanoeuvre even the best chess players. So how could AI influence linear TV? Channel […]
TV
How can we improve forecasting for call-centres?
Time is money – and when the goal is to drive cost efficiency, every minute counts. Media cost is always a key consideration in planning, but additional business costs such as call-centre time can have a big impact on ROI. Therefore it is imperative to think outside of the media box to maximise efficiency across […]
All Response Media’s top TV research tools to improve performance
We spend hours poring over results, gathering copious amounts of insights and making recommendations for optimisations to further improve your performance. As much as you know about your own campaign, ask yourself this…. how much do you know about your competitors and the current market? At All Response Media, not only do we provide an […]
TV sponsorship – the new performance channel
Over the last decade, opportunities under the umbrella of TV sponsorship have moved forward significantly. When previously these broadcast partnerships were solely for those high impacting, flagship programmes such as Britain’s Got Talent and X Factor, brands now have an opportunity to sponsor almost anything they want from exclusive programmes, preferred time-bands or days of […]
TV Testing – it’s never black and white…
A client who had advertised on TV before with very mixed results (mostly bad) saw the errors of their ways and came to us to seek the true data-led path to success. The root and branch review that we carried out, not only highlighted the previous errors in media planning but also included a critique […]
Top 10 Startup Mistakes: Infographic
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