Channel 4 confirms it will be joining AdSmart
Last week Channel 4 announced they will join AdSmart, giving them the same capabilities as Sky channels to serve different […]
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Has VOD caused a second wave of disruption to the TV industry?
The television industry is on the verge of a second wave of disruption according to the BBC director-general Tony Hall. […]
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ARMLife Interview with Willis Annison
Tell us a bit about yourself and your background? I’m from a small town in Suffolk, I went to university […]
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Audio measurement – the most important consideration?
Over the last few weeks we’ve looked at audio reach, the growth of connected listening and podcasts, to conclude here’s […]
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Facebook adds new tools for public figures
Thinking about social media, it’s all about posting the best versions of your life online to share with your peers […]
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Digital audio is increasing radio listeners and the reach of traditional radio listening
This week, we look at the growth of digital audio/connected listening – the chart below shows how the reach of […]
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Controlling uncertainty: Managing the impact of external factors on TV campaigns
External influences including political, social and even meteorological issues affect your daily choices (more than you may realise) and so […]
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Radio listening trends are different from TV’s so throw away the TV rule for radio
Last time we looked at the reach of audio and how it can be both big and small, targeted geographically, […]
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5G: opening new doors for digital marketing
5G is the fifth generation of mobile networks which is being rolled out this year and boasts 100 times faster […]
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