Last week Channel 4 announced they will join AdSmart, giving them the same capabilities as Sky channels to serve different adverts to different households via linear TV. As part of the deal, Channel 4’s owned channels, plus partners UKTV and BT Sport, is to bring targeted and addressable advertising to their portfolio – capabilities they […]
Archives for September 2019
Has VOD caused a second wave of disruption to the TV industry?
The television industry is on the verge of a second wave of disruption according to the BBC director-general Tony Hall. Alongside his theories on how the streaming competition will heat up, we have access to the latest IPA TouchPoints data to see how the ‘first wave’ has impacted the media landscape. We often forget that […]
Audio measurement – the most important consideration?
Over the last few weeks we’ve looked at audio reach, the growth of connected listening and podcasts, to conclude here’s the most important part – how do we know if it’s working? There are many ways to measure radio’s performance. It’s important to start with creating a road map for delivering your message to your […]
Facebook adds new tools for public figures
Thinking about social media, it’s all about posting the best versions of your life online to share with your peers and follow your most-loved celebs. Job titles now consist of ‘Social Media Influencer’ as millions of people follow the lives of Influencers across many social media platforms. Although all our content is great and the […]
Digital audio is increasing radio listeners and the reach of traditional radio listening
This week, we look at the growth of digital audio/connected listening – the chart below shows how the reach of connected listening and traditional radio have grown over the last 6 years. Whilst traditional radio has maintained reach in recent years, no mean feat with other traditional offline media such as TV and press suffering […]
Controlling uncertainty: Managing the impact of external factors on TV campaigns
External influences including political, social and even meteorological issues affect your daily choices (more than you may realise) and so can have a significant consequence on the response rates of TV campaigns. This is particularly true for the third sector when donating to a charity may be considered a ‘luxury’ by some, meaning that external […]
