On Monday 27th January, the Universal station closed and, in its place, Sky launched Sky Comedy, which will broadcast US comedies, talk shows and sitcoms from HBO, NBC and Showtime. Shows will include The Tonight Show Starring Jimmy Fallon and The Late Late Show with James Corden. The channel launched with 0.1% share of commercial […]
TV
What the latest YouGov BrandIndex update means for your brand tracking
At All Response Media, total campaign performance is at the heart of what we do. We must be accountable for the success of the campaigns we run for our clients, and therefore the tracking we utilise to prove that our campaigns work needs to be holistic. Our focus is always to exploit media to grow […]
Analysed: Amazon’s Premier League debut
The current Premier League football season has had a lot of firsts: the (dubious) implementation of VAR, Liverpool taking 64 out of 66 points so far, and more importantly for all of us… a new way for consumers to watch the matches live. Last month, Amazon stepped firmly into Sky and BT’s realm for the […]
Going for green; YouGov’s new sustainability segments
Among their usual segmentation devices, YouGov has recently introduced a method of segmenting audiences based on their views of sustainability. This is a novel and profound way for marketers to delve deeper into audience psyche, to develop more meaningful marketing messages and help clarify the most valuable media channels to connect with your audience. The […]
Thinkbox promote the power of TV advertising… using the power of TV advertising
This week, the UK TV industry’s marketing body, Thinkbox, continued to “practice what they preach” by promoting the power of TV advertising…. using TV advertising. In the latest iteration of Thinkbox’s TV campaign, we are presented with a tongue-in-cheek representation of startup culture and the growing challenges it presents through a story told by the […]
German efficiency: How to create the most effective TV ad
The German market has huge potential. A population of about 83m and a 63m adult TV universe plus an estimated TV reach of 92% makes German TV a force for driving business growth. Germans are also more likely than average to watch TV for longer, and crucially to discover brands through TV. The reward for […]