In the midst of every crisis, lies great opportunity – Albert Einstein As the whole world is adapting to the disruption caused by recent events, the current conditions can offer brands a great opportunity to re-valuate their marketing strategy – whether it is shorter-term customer acquisition or longer-term brand building based – and exploit the […]
TV
COVID-19: The impact on media and campaign response
COVID-19 has completely taken over the news headlines, and it is an important time for brands to be conscious of where their media is being deployed, and what the impact will be on their businesses. There’s been a variety of events, from financial to travel to health, that have affected media planning in the past, […]
Are ITV flagship primetime shows losing their “X” appeal?
After the recent news that X Factor will be rested for the short term in 2020, ITV returned to a tried and tested format of Saturday night take away, following a hiatus last year for the misdemeanours of one of their flagship talents. From the latest BARB numbers, it seems ITV were correct in their […]
Pay more, get more? – Why BVOD is not for everyone
As you’ll know, TV measurement is an important topic that we like to focus on at All Response Media. At least those of you who regularly read ARM weekly will know… those of you who don’t… we know who you are! Most of you will also know that when we talk measurement, we are mainly […]
ITV’s 2020 growth pot: Invest more and receive more budget
Within the last 2 weeks, ITV has launched a new deal to incentivise qualifying advertisers to increase their level of investment with ITV in 2020. The proposal is to give £10 of value for every £100 you invest in ITV airtime and video on demand (VOD) above your 2019 spend. In principle, this sounds like […]
TV content more often encourages online surfing behaviour
The latest edition of the ‘Trends in Digital Media survey by GfK’ provides research which shows that TV content is increasingly influencing consumers. If one surfs the internet while watching TV, it is frequently the result of TV content. In 2019, this applies to 61% of the Dutch population, whereas in 2018 this was still […]