Google are starting to launch much more interactive and immersive solutions and formats on Google shopping. Will the likes of 3D products, full imagery and video ads work for Google, and how will this differ between audiences and markets? Digital Director, Maria Yiangou and Business Director, Libby Hughes discuss all things Google Shopping, the influencer […]
Digital
GA4 vs Universal Analytics
Get in touch Find out how we can combine TV and data science expertise to get the most out of your advertising budget. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era See our services Digital Make […]
Netflix ‘password sharing’ crackdown
Netflix have already implemented their new password sharing policy in Canada, New Zealand, Portugal, and Spain, before they launch domestically around the rest of the world. Users are to be asked to set a “primary location” for their Netflix accounts and can have up to two “sub accounts” for users who don’t live in that […]
Travel Advertising Report
Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Travel bounced back in 2022 for most advertisers with spend up across all quarters YoY: Q1 21 vs 22 Q2 21 vs 22 Q3 21 vs 22 Q4 21 vs 22 +179.31% +111.61% +12.33% +0.89% Source: Nielsen […]
Is TikTok a search engine?
With 1.8 billion users at the end of 2022, TikTok has risen to be one of the largest and most well used social media platforms in the market. 49% of Tiktok users are under the age of 25, indicating a huge following within GenZ and how they interact with the app which in itself is […]
Key learnings from Sheffield DM
Last week, All Response Media’s Senior SEO Executive Jordan Rushworth and PR Executive Katie Lee headed over to Sheffield DM for the first digital marketing event of the year. The event included insightful SEO talks and a lively PR panel plus networking opportunities. SEO for conversions, not just traffic The opening talk of Sheffield DM discussed […]