As most people will now know, websites across Europe are required to gain explicit consent from their users before any cookies can be dropped for tracking purposes. To manage this consent, most advertisers will use a Consent Management Platform (CMP), which allows the website to show a message asking the user to accept or decline […]
Digital
Updates from the digital world
Google Shopping is now free globally In April this year, Google announced that free product listings were going to be available for Google Shopping. With Covid-19 contributing to an e-commerce boom, Google fast-forwarded its plans to introduce these free listings. This update would enable more merchants to advertise in the space and those who would […]
Search Query Report visibility
At the start of September this year, Google fundamentally changed their Search Query Report (SQR) with little warning – meaning that you can no longer see every search term click you are buying. A quick summary of what we previously had, versus now; Previous: You bid on a keyword “digital media” on phrase match and […]
iOS 14 privacy setting: What advertisers need to know
Since 2018 when the Facebook Cambridge Analytica data privacy scandal emerged, the ad industry has taken a new turn. Under the pressure of GDPR, data privacy has become a core focus for all advertisers, publishers, agencies and tech companies such as Google, Facebook, Amazon, and Apple. During its latest Worldwide Developers Conference (WWDC), Apple provoked […]
Google’s efficient reporting tool for bugs and security issues
Last week, via its Twitter account, Google provided information in regards to the location and procedure for their new website bug reporting system. The feature is currently only available on English-language sites only, via Google Search Console. It was great timing for Google to provide more insights into this feature. With millions of people working […]
Introducing the newest TikTok competitor: Reels
Over the past few months, we’ve seen a surge in our scrolling time, especially across social media – because let’s face it, lockdown hasn’t been fun. One of the fastest growing platforms is TikTok, which saw a 115% increase in users during lockdown (TikTok; 2020). With TikTok facing being banned in the US if they […]