eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of ‘eBay Advanced Audience Technology’; an audience-targeting product based on its own shopper data and user profiles. The online marketplace will continue to sell ads programmatically in the conventional way, in which demand-side platforms and supply-side […]
Digital
C4 and Trade Desk partnership driving data-driven TV boom
Back in 2015, Channel 4 was the first broadcaster in Europe to have developed a programmatic trading platform for its on-demand TV service. However, whilst impressive, it did not offer real-time bidding (RTB) in the same way that Google or Facebook did. Rather, agencies or advertisers committed money upfront to C4 and were given a […]
What can we learn from the TikTok ban?
Recently, we’ve seen a lot of banning, boycotting, and abandoning of tech and social platforms. The reasons for this? Well, it’s a mixture of politics, brand safety and data privacy. The most recent app to lose out due to this is TikTok. Back in June, India’s government banned TikTok as well as another 58 Chinese-made […]
No spectators? No problem, as sport returns with a bang
It’s been almost exactly a month since we saw the return of the Premier League (PL). Other sports including golf, Formula One and cricket have all followed suit and resumed. With no spectators present and an intense schedule of games lined up, how the return would be received by fans, viewers at home and broadcasters […]
Key points for post-lockdown digital activity planning
Have you had to decrease your digital investments or stop advertising altogether? With the lockdown easing in many parts of the world and everyone using the term the “new normal”, what are some of the things you should be considering for life post-lockdown? Auditing your paid activity: If your activity had to be paused or […]
Preparing for a cookie-less world
Over the past 18 months, there have been many announcements about cookies; how we manage them, how we restrict the use of them, and how we can ensure that the data collected is secure and adheres to personal privacy settings. These conversations were driven by GDPR, which are a set of guidelines laid out by […]