Spotify has launched its Ad Studio service in Asia, allowing brands in the Philippines, Singapore, Malaysia and Taiwan to use its self-service platform. The service, which was first announced in 2017, is available in Asian markets for the first time with the launch of the beta test. It allows brands to create and manage audio campaigns themselves. […]
Digital
#AskARM – Our client’s advertising questions answered
Each week, we are asking our client partners to submit questions to All Response Media, for our board directors to answer in a video the following week. This week, our CEO Andy Sloan answers questions on TV pricing during this pandemic, how attrition will be affected and many other aspects of the media and advertising […]
The rise of online press during a pandemic
In an online world confused by fake news and misinformation, the current Coronavirus pandemic has led to a flood of new readers turning to trusted news brands to ensure they get facts they can rely on. A recent global report conducted by Edelman Trust Barometer 2020, Special Report: Trust and the Coronavirus, discovered that 67% […]
What opportunity does Amazon’s launch in the Netherlands provide advertisers?
On the 10th March this year, Amazon launched their full service in the Netherlands. Whilst the site has been active since 2014, previously you were only able to get books from the service. However, the Netherlands hasn’t suffered too much from the absence of Mr Bezos’ full repertoire, as online retailer bol.com offers a very […]
COVID-19: The impact on digital media so far
Whilst the world sees big shifts in consumer habits as a result of the COVID-19 outbreak, we look at what the major shifts in consumption are and how this has changed the digital advertising landscape. 5 trends we’re currently seeing: Quantum Metric suggests e-commerce sales saw revenue growth of 52%, and conversion rates are seeing […]
When a Google Shopping ad becomes a Gmail placement
How do you create more competition within an auction? Allow other formats to compete on the same space – essentially expanding out the auction and bringing more formats into the mix, to help keep the auction healthy. Last summer, Google announced Discovery ads – a new format designed to monetise their Discover Now feed (right), […]