“Whilst Adult linear impacts are expected to decline further in 2022, this is largely driven by 16-34 impact migration (to video-on-demand) as opposed to 45+ adults.” Aldona CornishDirector FEATURED READS E-Commerce reaping the benefits of TV Could combining OOH and mobile be the way to go? TV and media advertising in Spain Contact us to […]
TV
Are we “digital servants” in a gig economy?
The number of adults working for gig economy companies is now almost 2.5X bigger in comparison to 2016, according to a report looking into the rise of ‘insecure’ working practices (Source: The Guardian 2021). Joint research carried out by the University of Hertfordshire and BritainThinks, shows that almost 15% of working adults are now paid by platforms – […]
Is TV viewership shifting towards subscription models?
For the first time, subscription VOD has overtaken traditional TV viewing for 35-44 year olds, in reach and time spent. Recent data published by the IPA shows a significant reduction in TV viewing for 35-44 year olds in the UK compared with 2020, whilst subscription TV saw a large increase over the same period. Both […]
TV Market Update – November
“By this point in the month, we’d expect to have a more detailed view on the upcoming advanced booking month. However the salehouses are reluctant to release any information, partly down to the ‘big three’ saleshouses going through 2022 negotiations. It could also be down to industry changes caused by the pandemic and the unforeseen […]
QR codes in TV advertising: the next big thing?
With the Christmas period closing in, some major advertisers like Marks & Spencer, Boots and Centrepoint have been experimenting with the benefits of QR codes. Advertisers tapping into QR codes during retail peak period comes as no surprise – as they provide a way of converting (and tracking) offline engagements to online conversions. A QR code can take a TV viewer directly to an online […]
5 Things advertisers should consider before Black Friday
The approach advertisers decide to take towards Black Friday, Cyber Week and Christmas campaigns can make or break the year. In 2020, we took different campaign approaches for Shark and My M&Ms, with both campaigns providing key learnings for 2021. So, what should brands look to include or tweak in preparation for 2021’s retail peak […]