The government has announced plans to privatise Channel 4, which currently consists of 12 channels including C4, E4, Film4, and streaming service, All 4. Channel Four Television Corporation was set up by an Act of Parliament. It is a publicly owned not-for-profit corporation and does not have any shareholders. The broadcaster’s board is appointed by […]
TV
IMDb TV streaming service rebrands as Amazon Freevee
Amazon has announced that its ad-supported streaming service, IMDb TV, will be rebranded as Amazon Freevee from April 27th this year. Originally launched as Freedive in 2019, IMDb TV has already grown dramatically, with big plans to increase its original content by 70% this year and add new titles each month. As cutting down on […]
How will the current SVOD market impact advertisers?
With rising inflation and increased cost-of-living concerns, UK households are increasingly looking for ways to budget, and the SVOD market is feeling the effect. Kantar’s Entertainment on Demand study found that 1.51 million SVOD services were cancelled by UK households this quarter, compared to 1.04 million in Q4 2021, and 1.20 million in Q1 2021. […]
When high reach of younger viewers is the goal, BVOD should be a serious consideration
Research from ThinkBox revealing TV viewing trends, shows that BVOD is becoming increasingly important when reaching younger audiences at scale. BVOD delivers on reach Breaking down TV into linear and streamed content reveals the increasingly significant role of BVOD for reaching younger demographics. According to ThinkBox, the most cost-effective way to maximise 1+ reach of […]
TV Market Update – April 2022
March TV viewing recap Overall Adult commercial linear impacts were down -22% year on year in March. Sky Media was down the most overall YoY in March at -24%, followed by ITV at -22% and C4 at -18%. Daytime saw the biggest decrease YoY with a decline of -28%, followed by post peak at -23% and peak […]
UK marketing spend hits strongest levels since 2014
The latest IPA Bellwether Report reports the biggest growth in UK marketing budgets since 2014, putting spend at an eight-year high. Whilst post-pandemic spending in the UK advertising market has exceeded expectations, this increase could be a flash in the pan; the IPA has revised ad spend forecasts for 2022 and 2023 down because of […]