TalkTV launched its primetime programming at 7pm on Monday 25th April. The channel, owned and operated by Rupert Murdoch, is now available 24/7 in the UK, US and Australia. Monday’s launch consisted of three primetime programmes led by Tom Newton Dunn at 7pm, Piers Morgan at 8pm and Sharon Osbourne at 9pm. Overnight viewing figures […]
TV
Streaming giants to launch ad-funded model
Netflix and Disney+ are set to launch ad-funded options to reduce the cost of subscription in a battle to turn around the recent decline in growth. Amazon Prime are also currently recruiting heavily for their Streaming Advertising team, which is an indication of things to come. The reported decline in paying subscribers could have been […]
What do ad-funded subscription tiers mean for advertisers?
Netflix has just announced plans to offer cheaper ad-supported tiers to consumers within the next 1-2 years, as it looks to boost its subscriber base. Netflix reported a significant loss of 200,000 subscribers globally in the first quarter and its share price dropped by more than 35% following the announcement. The announcement comes as inflation […]
How can charities recruit essential donors in challenging conditions?
New TGI data reveals that almost half (43%) of GB adults claim to have donated to charity in the last 12 months, with 6 million of them claiming to have donated over £100. Despite the proportion of GB adults donating over £100 staying relatively consistent over the years, it seems the overall number of adults […]
TV Market Update – March 2022
“The latest WARC updates have 2022 revenue up +5% on last year, and adult impacts are estimated to decline over -10% YoY. The year started aggressively with revenue estimated to be c.+17% YoY and adult impacts -20% YoY, equating to inflation that not only materially affected floating CPTs, but also caused some delivery issues across Q1. Sectors […]
CFlight rolls out beta version to agencies
CFlight is ready for take-off, being made available to media agencies that are running linear and BVOD campaigns. Media buyers will have access but will be required to register. Agencies will be able to access CFlight to get combined linear TV impacts and video-on-demand impressions in a complete de-duplicated campaign report for All Adults. Other […]