ITV was amongst the worst of the FTSE 100 fallers as investors switch sides and analysts cut their target price on the stock due to a weaker outlook for advertising spending. ITV is planning to invest just over £1.2bn into content this year, which will rise to £1.35bn from 2023 onwards. However, analysts are predicting […]
TV
ITV announce the launch of new streaming service ITVX
ITV announced the upcoming launch of the UK’s first integrated advertising subscription-funded platform. ITV will be launching new content on ITVX well ahead of its linear channels. The platform will be launching in November 2022, strategically landing alongside the FIFA World Cup, which will be livestreamed through ITVX as it broadcasts on ITV’s linear channels. […]
Europe experienced a 20% increase in streaming viewership in 2021
New figures from Conviva (Q4 2021) reveal that Europe experienced a 20% increase in streaming viewership year on year. Southern Europe had a 44% increase whilst Western parts followed closely behind with a 34% increase. Streaming boomed during the pandemic as people were spending more time at home, wanting a premium viewing experience. Big screens remain popular […]
UK TV ad spend increased by over £1 Billion in 2021
TV bounced back in 2021 despite the impact of lockdowns – surpassing pre-pandemic investment. TV advertising investment in the UK totalled £5.46 billion in 2021 (up 24%) making it a record year for the industry. This total includes investment in all forms of TV advertising, linear and on-demand (Thinkbox 2022). Online-born businesses invested £1.12 billion […]
TV Market Update – February 2022
Looking back to look forward “In March 2020 (at the start of the pandemic) adult commercial impacts were up +6% year on year, with the last 6 days of March, after the lockdown legally coming into force on March 26th, up +28%. With March budgets already committed, it wasn’t until April 2020 when revenue declined […]
The Future of CTV Advertising in the UK
CTV has the potential to combine the impact of high-quality AV content with digital targeting and dynamic messaging, making it an attractive proposition. Some industry leaders see CTV playing a key role in the future of advertising, whilst others think that there’s some way to go before it really starts to deliver. Research from VideoWeek […]