Amazon has released a new budget smartphone in conjunction with manufacturer BLU, called the R1 HD. The new phone is available at a low price of $50 and comes with 1GB of RAM and 8GB of storage. What is the catch you ask? Very simply, BLU can offer the smartphone at this price because of […]
ARM Blog
The latest chapter in the ad-blocking saga
This month, the Dmexco Conference unveiled an industry wide initiative, the ‘Coalition for Better Ads’ to rid the web of bad ads. The founding members included advertising trade associations (the 4As), advertisers (Procter & Gamble, Unilever), publishers (Google, Facebook) and agency groups. The initiatives of the coalition include: Create consumer-based, data-driven standards that companies in […]
Moving onto a new Vice
Over the past decade, some of the more traditional TV channels and brands have tried their hand at the digital space. Often, they have struggled to gain traction: the ITV buyout of Friends Reunited was one clear example of this. Now, with Facebook and Google enjoying a joint virtual hegemony of the digital space, we […]
“OK Google, what is voice search?”
Siri, Cortana, Google Now, Alexa, Amazon Echo. These voice-controlled digital assistants are the future of how people will search for day to day questions on the internet. How people search online has evolved from using desktop computers, to typing searches into a mobile device, and now searching on their devices using their voice. In voice […]
Paddy Power: Educating audiences with comedy
The Creative Paddy Power, famed for producing edgy, offensive and sometimes hilarious adverts has produced a new set of spots. These ads feature Paddy Power’s ‘head of complaints’ led by comedian Kayvan Novak of Fonejacker and Facejacker fame. In this spot, a nutty pianist calls the head of complaints as he struggles to bet in-play […]
Device bidding – Back to the Future!
In 2013, Google removed the ability in its AdWords platform to target devices separately. They wanted to match PPC advertiser exposure on mobile devices to the traffic levels. Google were of course right in their predictions, as we have since seen significant increases in mobile traffic for almost every vertical; typically, over 50% of traffic […]